I open Netflix, find my name among the family members who share our account, and in a few seconds, I’m in a familiar place: the office of the Parks and Recreation Department in Pawnee, Indiana.
Yes, I’m watching Parks and Recreation yet again.
I’ve seen each episode several times, but that doesn’t matter. I’m one of the millions of people who have found themselves re-watching their favorite TV shows, trying to find predictability in the face of uncertainty.
No matter what’s going on in the world today, the worlds of Pawnee, IN, or Dunder Mifflin, or the fabulous New York of the 90s, or Westeros, things are the same.
These unchanged worlds provide some relief to the changes around us, when we’re asking ourselves questions like, “What will school look like for our children in the future?” “Will we ever feel comfortable congregating in big groups again?” “What will travel look like?”
And trying to run a business in the midst of all of this brings its own set of changes to how we work with clients, how we get new clients, and how we balance our business and the other parts of our lives.
All of these changes… they can feel disorienting.
I’ve been thinking a lot about change. And one thing I’ve realized is that even with so much changing around us, there are a lot of things that are actually the same – they haven’t changed at all.
Here’s what hasn’t changed:
Getting clients is a process of taking action consistently. Consistency was always the only way to grow a business, and it’s still the same.
Getting clients was always a long game, and it still is. There is no silver bullet.
When you’re selling to businesses, the average sales cycle takes 3-18 months. Women tell me that they’ve done something for two weeks, “but it hasn’t turned into clients yet.” and I say, “of course it hasn’t.” That wasn’t how it worked before, and that isn’t how it works now. Which leads to…
Clients still need your help to say yes. Clients have always needed your help to understand the value to their business, navigate the sales process inside their company, and get to yes. As a consultant or coach, you are the expert in your own sales process, and that hasn’t changed.
These fundamentals are still the same. If anything, they’ve come into even clearer focus over the past several months.
These fundamentals are why I started SIGNED. To help women stop grasping for the next silver bullet, resulting only in disappointment, and instead teach them the fundamentals of how to actually land the clients they want, today and tomorrow. So they could actually learn how to sell that stayed true to who they are.
Let’s be honest. There are way too many questions we have on our minds right now. One of them shouldn’t be, “Why can’t I do this?”
Because the truth is… you can.
If you want to learn the fundamentals so that you can eliminate the questions about this part of your business, finally learn how to land the consulting clients you want, and get help from me each step of the way, I want to invite you to apply for SIGNED. The October 28th class is filling up – see recent results from students and apply today.
To your success,
Leah
