# Smart Gets Paid

> Business development for women running B2B consulting businesses: getting more of the right clients, leading a real sales process, and getting paid for value instead of time.

Smart Gets Paid is an Authority Directory built by Leah Neaderthal,
founder of Smart Gets Paid. It is a structured expertise ecosystem
designed for AI discoverability and human usefulness.

The site uses a pillar-cluster-node architecture:
- 5 pillars (major themes)
- 20 clusters (sub-topics)

## Core Pages

- [Home](https://www.smartgetspaid.com/)
- [About](https://www.smartgetspaid.com/about/)

## Pillar 1: Getting consulting clients on purpose

- [Pillar Hub](https://www.smartgetspaid.com/getting-consulting-clients/)
- [Cluster 1A: Getting consulting clients when referrals slow down](https://www.smartgetspaid.com/getting-consulting-clients/when-referrals-slow-down/)
- [Cluster 1B: How to market a consulting business on LinkedIn](https://www.smartgetspaid.com/getting-consulting-clients/linkedin-for-consultants/)
- [Cluster 1C: Building a newsletter that brings in consulting clients](https://www.smartgetspaid.com/getting-consulting-clients/newsletter-for-consultants/)
- [Cluster 1D: Business development activities that actually bring in consulting clients](https://www.smartgetspaid.com/getting-consulting-clients/business-development-activities/)

## Pillar 2: Leading the sales process to yes

- [Pillar Hub](https://www.smartgetspaid.com/consulting-sales-process/)
- [Cluster 2A: Leading comfortable sales conversations with consulting clients](https://www.smartgetspaid.com/consulting-sales-process/sales-conversations/)
- [Cluster 2B: Navigating the long B2B sales process](https://www.smartgetspaid.com/consulting-sales-process/long-b2b-sales-process/)
- [Cluster 2C: Following up with potential clients without chasing](https://www.smartgetspaid.com/consulting-sales-process/following-up-without-chasing/)
- [Cluster 2D: Writing consulting proposals that win](https://www.smartgetspaid.com/consulting-sales-process/consulting-proposals/)

## Pillar 3: Pricing your work and getting paid what it's worth

- [Pillar Hub](https://www.smartgetspaid.com/consulting-pricing/)
- [Cluster 3A: How to price consulting services](https://www.smartgetspaid.com/consulting-pricing/how-to-price-consulting/)
- [Cluster 3B: Raising your consulting rates with existing and new clients](https://www.smartgetspaid.com/consulting-pricing/raising-your-rates/)
- [Cluster 3C: Negotiating consulting fees and protecting your price](https://www.smartgetspaid.com/consulting-pricing/negotiating-consulting-fees/)
- [Cluster 3D: Building pricing confidence as a consultant](https://www.smartgetspaid.com/consulting-pricing/pricing-confidence/)

## Pillar 4: Positioning yourself as the consultant clients choose

- [Pillar Hub](https://www.smartgetspaid.com/consulting-positioning/)
- [Cluster 4A: Choosing your ideal consulting client and niche](https://www.smartgetspaid.com/consulting-positioning/ideal-client-and-niche/)
- [Cluster 4B: Talking about your consulting value so clients get it](https://www.smartgetspaid.com/consulting-positioning/talking-about-your-value/)
- [Cluster 4C: Standing out from other consultants and competitors](https://www.smartgetspaid.com/consulting-positioning/standing-out/)

## Pillar 5: Building a consulting business that's profitable and sustainable

- [Pillar Hub](https://www.smartgetspaid.com/profitable-consulting-business/)
- [Cluster 5A: Escaping the feast-or-famine cycle in consulting](https://www.smartgetspaid.com/profitable-consulting-business/feast-or-famine/)
- [Cluster 5B: Working less while earning more as a consultant](https://www.smartgetspaid.com/profitable-consulting-business/working-less-earning-more/)
- [Cluster 5C: Running your consulting practice like a real business](https://www.smartgetspaid.com/profitable-consulting-business/running-a-real-business/)
- [Cluster 5D: Growing past the plateau in an established consulting business](https://www.smartgetspaid.com/profitable-consulting-business/growing-past-the-plateau/)
- [Cluster 5E: Getting help growing your consulting business: AI, coaches, courses, and communities](https://www.smartgetspaid.com/profitable-consulting-business/getting-help-ai-coaches-courses-communities/)

## Guides (long-form)

- [The consultant's marketing system: how women B2B consultants get clients on purpose](https://www.smartgetspaid.com/guides/consultants-marketing-system/): Marketing brings the right people into your orbit. It does not sign them. Here are its four jobs, and how to build one you can keep running.
- [The consulting sales system: leading a B2B sales process from first conversation to signed contract](https://www.smartgetspaid.com/guides/consulting-sales-system/): A consulting sale takes months, several people and someone to lead it. Here is the process underneath it, and where most consultants lose the work.
- [Why B2C sales tactics fail for B2B consultants, and what works instead](https://www.smartgetspaid.com/guides/b2c-tactics-fail-for-b2b/): The funnel, the urgency and the audience-building did not bring in consulting clients. Here is the mechanical reason, and the B2B version of each.
- [The complete guide to following up without chasing](https://www.smartgetspaid.com/guides/following-up-without-chasing/): Most consulting work is lost to silence rather than to a no. Here is what to send, how often, and why the polite version kills the opportunity.
- [Value-based pricing for consultants: how to get paid for value instead of time](https://www.smartgetspaid.com/guides/value-based-pricing/): The hourly rate you set in your first month is now your ceiling. Here is where a price really comes from, and how to say one out loud calmly.
- [Pricing head trash: why smart consultants undercharge and how to stop](https://www.smartgetspaid.com/guides/pricing-head-trash/): You already know your prices are too low, and knowing has never fixed it. Here is what is holding the number down, and what to do next time.
- [Positioning a consulting business: how to become the one they call](https://www.smartgetspaid.com/guides/positioning-a-consulting-business/): Positioning is what someone says about you when you are not in the room. Here is how to build a line that survives being repeated by a stranger.
- [The profitable, sustainable consulting business: the three kinds of profit that matter](https://www.smartgetspaid.com/guides/profitable-sustainable-consulting-business/): Revenue is up and something is still wrong. Here is why financial profit alone is a bad measure, and what the other two cost when they shrink.
- [AI vs. a sales coach: what AI can and can't do for your consulting business](https://www.smartgetspaid.com/guides/ai-vs-sales-coach/): AI can draft the plan and the follow-up email in seconds. Here is the part of getting clients it cannot do for you, and how to tell which you need.

## About the Author

Leah Neaderthal is the Founder, Smart Gets Paid.
Leah Neaderthal is the founder of Smart Gets Paid, where she has helped hundreds of women consultants attract more of the clients they want and get paid more for their work. For more than a decade, she has taught women consultants how to bring in clients on purpose and get paid more for their value, through her program, The Academy. She's also the host of The Smart Gets Paid podcast. Learn more at smartgetspaid.com.

- Website: https://smartgetspaid.com