Hey! Really quick – this week, I’m hosting a LIVE workshop on how to position your services as a painkiller (a must-have) and not a vitamin (nice to have), and there are a few spots left. To book your spot for Friday, May 15th from 1-3pm EST, click here!
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She told me, “I feel like, even before all this, I wasn’t getting that many consulting clients. But now…. Now I really want to use this downtime to figure this out.”
I said, “Awesome! What’s the first thing you’re going to do?”
She responded, “I need to do a rebrand.”
I wanted to dive through our Zoom call to (gently) shake her.
She was one of my students, and I could see her rapidly falling into the trap that so many have before her….
The trap that convinces you that you aren’t getting clients because you need an entirely new brand.
If I had a nickel for every time I heard this from a student…. well, you know the rest.
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Over the past several weeks, I’ve been telling everyone I possibly can:
The most valuable thing you can do right now is to make sure that your work is an absolute must-have for your clients.
To shift your services from vitamins (services that are nice to have but easy to put off) to painkillers (solutions to acute and critical problems).
And the good news is you absolutely do not need to “rebrand” to make this shift.
You can position your brand as a painkiller with a few simple word choices. Some message tweaks.
But it can’t be done with buzzwords or jargon, or only talking about what you do.
Going from vitamin to painkiller is simple. But it isn’t easy. It takes a specific, strategic approach.
That’s precisely why I’m hosting a live Painkiller Workshop – so we can work through these changes together. So you can get feedback in real-time, and see how other women running b2b consulting businesses are doing this, as well.
And so you can walk away after an afternoon, ready to attract clients who NEED you and are ready to hire you.
No major “rebrand” needed.
This LIVE 2-hour Painkiller Workshop is happening this Friday, May 15th.
When I first announced the Painkiller Workshop, it was only open to my Pack Your Pipeline and SIGNED students. The response was so great that we’ve decided to open this one to you as well…and we’re offering a discounted rate of $149 (normally $249).
Here are those details again:
LIVE Painkiller Workshop
Turn your service from vitamin to painkiller
Friday, May 15th
1pm – 3pm ET | 10am -12pm PT
Register here
A downloadable workbook and workshop recording will be provided to everyone who registers.
Please don’t “rebrand” right now. Or just accept this as a “slow season.” You can absolutely be serving your clients, solving their problems, and growing your consulting business right now.
I’m rooting for you while you do.
See you in the workshop,
Leah
