The value of naming your niche

Many consultants are scared to niche down... but what happens when you actually take the leap? In this episode, Leah chats with the podcast guest from Episode 6, Paulette Piñero, who's back to update Leah about the shift she made in her niche and how that's transformed her business in surprising ways.

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TL;DR – Have you ever struggled to put a stake in the ground about the clients you work with? Then you’ll love this podcast episode – a client who was in your situation is back to talk about how she did it and share some advice with you. Listen to “Ep 30: The value of naming your niche with Paulette Piñero” on Apple Podcasts or your favorite podcast platform.

Consultants, the other day this popped up in my feed: “Stars of The Princess Bride: Where Are They Now?”

I clicked on it (obviously). I mean, who wouldn’t want to see what Princess Buttercup or Westley or Miracle Max has been up to? The Princess Bride was my absolute favorite movie as a kid, and my sister and I still quote random lines to each other.

But the thing is, I know what they’ve been up to. 

I watched Robin Wright as Claire Underwood in House of Cards; I’ve caught Cary Elwes in things here and there and recently saw him in a bad Christmas movie (that my wife wanted to watch, I promise). And I assume Billy Crystal is simply being funny and cashing royalties checks these days.

But I think we all have a mild curiosity about what’s become of people since they first came into our lives.

(I mean, raise your hand if you’ve ever checked out someone from high school on Facebook.)

That’s why I’m so excited that, in this podcast episode, you get to meet someone who was on an early episode talking about a major struggle in her business and who’s back to share what’s happened since she overcame it.

In this episode, you’ll meet Paulette Piñero, leadership consultant and founder of The Lead Media.

Back in “Episode 6: Your Clients Want To Be Understood, Too,” Paulette was struggling with her value-based messaging. And after months of work and sleepless nights, she still couldn’t nail a value statement that clearly illustrated the value she brought her clients.

Now, over a year later, she has a value statement she absolutely loves, and her clients do too: since she was able to articulate her value, her business has been blowing up.

Now she’s back to talk about how she got there and share some advice with you.

In this episode, you’ll hear:

  • The real struggle that was happening behind the scenes as Paulette struggled with her messaging
  • The bad advice that sent her in the wrong direction and how she got back on track
  • The opportunities that have come to her that she could never have imagined
  • The community that has sprung up to support her
  • And much more

Listen to “Ep 30: The value of naming your niche with Paulette Piñero” on Apple Podcasts or your favorite podcast platform.

This is the LAST episode of the year – THANK YOU to everyone who’s listened to the podcast this year, shared it on social media, sent it with friends, and left a review or a rating on Apple Podcasts. Thank you for “spending time” with me here and choosing this podcast to learn from as you grow your B2B consulting and coaching business. Your support means more than you know.

And speaking of hanging out, the Virtual Holiday Party was AWESOME!! Thanks to the nearly 100 women consultants and coaches who attended, celebrated their accomplishments this year, and made real connections with other women business owners. It was great to see you all there! We’ll do it again next year!

To your success,

Leah

Your B2B sales strategy doesn’t have to be complicated.

In fact, it can fit on just one page. Create your free One-Page Sales Strategy today.

Your B2B sales strategy doesn’t have to be complicated. In fact, it can fit on just one page. Create your free One-Page Sales Strategy today.