For over 10 years, she had gotten all of her clients through referrals. But now she was getting worried. “I’ve always trusted that the […]
Articles
Sales insights, real life strategies, and a little tough love from someone who knows how hard this part of your business can be, and knows that you can do it.
The reason most trendy sales tactics fail
When I got the email below, my heart just hurt. Another day, another promise to entrepreneurs of a “silver bullet” to getting new clients. […]
Why you need to get new clients (even when the world sucks)
Hey, if you’re like me, you’ve been watching last week’s Supreme Court appointment with a mix of despair and anger. And it can be […]
Avoiding the Danger Zone
Let’s imagine that you live in a house that needs some work. But you can tolerate it, because it’s good enough. And anyway, you’re […]
No one really cares that you’re an expert
25 years of experience. 5 certifications. Led teams of 50 people. What if I told you that no one really cares? What if […]
Here’s why you’re accepting less than you’re worth
My client had just done it again: she had accepted a project for less than her minimum. And now she was kicking herself. It […]