You’re not cheesy. Your selling style doesn’t need to be, either.

Hey! Today we’re talking about finding your personal selling style, and the style most business owners want to avoid: the cheesy salesperson. And I give you 3 steps to help you avoid it – Read on.

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I screened his call again.

It was Brian the sales guy. I met him at a conference where he was selling marketing software, and from what I had seen, it was actually great software.

But talking to Brian was such a turnoff. Why? Because he was just so… cheesy.

Glad-handing, “Hey laaaadiesss”, cheesy.

I didn’t buy the software.

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Fast forward to a few years ago. I had just started my sales coaching business, and I looked around at the other sales coaches out there.

Too-enthusiastic guys yelling into their webinars.
Bodycon dresses and deep, cleavage-baring necklines.
Ultra girly, selling “the feminine way” or some sh*t like that.

It was cheesy AF.

(I have a low tolerance for cheesy, can you tell?)

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But these are the salespeople that most people see.

So it’s no wonder that the #1 fear I hear from business owners is:

“Do I have to be a cheesy salesperson?”

Let me answer that question once and for all: NO.

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There’s no one-size-fits-all way to sell. There are as many selling styles as there are people. You just have to find yours. 

What do I mean by selling style? It’s the way you approach potential clients. It’s your brand and what you stand for. It’s your tone of voice in emails, and how you move potential clients from the first contact to a successful close.

Your selling style is personal, and it’s totally unique to you. And that’s the way it should be.

Because if you’re going to sign clients successfully, you first have to be comfortable with yourself. And to be comfortable, you have to act however feels right to you.

If you’re comfortable, your prospects will be comfortable. And people like to buy from people they’re comfortable with.

So if you don’t want to be a cheesy salesperson, guess what. You don’t have to be.

Now, don’t get me wrong. If bodycon dresses are your thing, more power to you. I’ll be over here in my skinny jeans and Bucketfeet shoes.

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If you’re worried about coming off as cheesy, or salesy, or anything other selling style that you don’t like, I recommend taking a few steps:

Step 1) Follow people online and keep track of what you like and don’t like. What do you like, and why? What don’t you like, and why? Some tactics, and some people’s styles, just won’t fit with you. Selling is about finding YOUR style. Not someone else’s style.

Step 2) Learn the basics, then layer your style onto it.

Sara Bareilles learned basic guitar chords, then found her unique voice.
Diane Von Furstenberg learned how to cut and sew first, then later she developed her signature look.
Chef Christina Tosi learned how to make a cake, then she developed her unique pastry style.

The point: once you learn the basics, it frees you up to explore your unique style.

So once you learn HOW to sell: how to message your business. How to get leads. How to adopt a peer mindset with your prospects. How to price yourself, and write killer proposals. How to negotiate, and so on…

Then you can bring your unique style to it. Then it becomes yours.

Step 3) Learn from someone whose style matches yours.

Of course, I’ll always invite you to work with me if you like my style. BUT what’s more important is that you work with SOMEONE.

Find someone whose style you love, and learn from them. I want every woman business owner to learn how to sell, so she can make crazy money and rule her world. Even if you’re not learning from me.

Because once you learn how to sell in a way that WORKS and feels comfortable to you — your personal selling style — you’ll be unstoppable.

To your success,

Leah

P.S. Whenever you’re ready to find your personal selling style that feels right and WORKS to get you the clients you want, here are three ways I can help: