Last week I asked about your #1 struggle when it comes to getting new clients. Now, and over the next few weeks, I’m going to tackle the topics you shared with me. Today we’re talking about where to find great leads, and one place you might not have looked.
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I think I know the answer to this question, but I want to ask anyway.
If I told you that there’s a group of potential clients out there that has a 70% chance of saying yes…
is likely to spend 3x more with you…
And generally sends twice as many people your way…
You’d want to go out and find those clients, right?
Of course you would!
But I’m not going to send you to Linkedin, or to Facebook ads, or to some networking event to find them.
In fact, you don’t have to go out and find them at all.
Why? Because they’re your current clients.
And the stats don’t lie: current clients typically have a 70% close rate, spend 3x more, and generally send you twice as many referrals as clients who only work with you once.
So how are you uncovering new opportunities with your current clients?
I’ll tell you what Amanda Gulino is doing.
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Amanda started her organizational development business this year with just a couple of clients. But she knew that if her business was going to succeed in its critical first year, she needed to get busy building her revenue.
So she joined SIGNED, and in the first 60 days, she signed two new projects from her current clients.
And the most astounding part? SIGNED has 9 modules, and she’s just scratched the surface with the fisrt 3. Can you imagine how unstoppable she’ll be after the rest of them?
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So back to my question. How are you uncovering new opportunities with your current clients?
If this is an area where you’d like to focus, here are a few questions to help you get started:
- How are you packaging your work to provide ongoing value to your clients? Do they have an easy way to continue to get value from you?
- What type of relationship do you have with your clients? Do you have a peer relationship as a trusted advisor, or are you seen in more a service provider role?
- How are you making time to talk about your work, vs. doing the work?
- How are you doing discovery to uncover areas of value your clients need?
I want to hear from you: which one of these areas would make the most difference in your ability to sign additional projects from your current clients?
Write back and let me know!
If you’d like help with this critical area of your business, and you’d like to work with me to learn exactly how to do it, write back with “current clients” in the subject line.
To your success,
Leah
PS: Whenever you’re ready, here are three ways I can help you sign the clients you want and increase your revenue this year:
- Get fluff-free sales strategies in a podcast interview I did recently with two other badass women business owners. Click here.
- Join other women entrepreneurs learning how to sign new clients
If you’d like to learn how to sign new clients confidently and consistently, and do it alongside other badass women entrepreneurs in a supportive learning community… just reply to this message with “Community” in the subject line.
3. Work with me privately
If you’d like to work directly with me to learn how to sell, get paid more, and get the clients you really want… just reply to this message and put “Private” in the subject line. Tell me a little about your business and what you’re struggling with when it comes to selling, and I’ll get you all the details!
